Whether a freelancer, small business, or a corporate business, business cards are essential for all. You can establish connections with different company personnel by using your business card. Though in this world, now we work more on soft copies rather hard ones, the value and importance of business cards are still the same.
If you also have started a new business, but still haven’t got your business card, you better read the following 15 tips that can help you get a perfect and successful business card design:
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Follow Basic Principles
There are always some basic principles for a design and there are also some principles related to business card designs. You need to get a perfect card design following some principles like 5mm copy from the trim edge, a minimum size for typography, and different others. The more you follow the principles of business card designs, the more you will get success in designing it.
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Convey the Right Information
Right information has always been necessary to do a right work. While designing your business card also, you need to convey the right information in it. Your name, job role, organization’s name, business logo design, email address, website, and some other important details should be mentioned in the design.
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Choose The Right Size
Size always matters and you should choose the right size while getting a stunning business card design for your brand. The most common size in which you can see a number of business cards is 3.5 inches by 2 inches. However, you may also see different business cards of different companies in bigger sizes. But, you should choose only that one that can easily fit into a wallet.
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Understand Its Purpose
In businesses, the thing that plays an active role in establishing connections between companies and customers is a “business card”. While making your design, you need to make it sure that you have correctly included all the important information in it.
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Do a Market Research
No matter what you do, research is required in all. You should refrain yourself from doing a little research about business cards so that you can get a perfect design for it. While in your research, you should copy someone else’s idea rather the design you choose should portray your own creativity.
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Put Your Emphases on Logo
Your logo will be the most important element in your business card. You need to give the best place to your logo so that it can improve the efficiency and professionalism in the card. The more successful you are held in the placement of your on the card, the quicker you will get success in your business.
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The Card Should Portray Your Business
Remember, the card you design should be able to describe your business effectively. You can do this by using the same color codes that you have used in your office building, logo, and on other business entities. By giving all of your branding materials, you can successfully build a unique brand.
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Make the Most of the Back of the Card
The back of the card is certainly not useless and you should make the most of it. You can take full advantage of the back and can put different information on it. You can have a map of your office address so that people can easily reach your office, can have your signature or a handwritten note.
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Choose the Right Font
While giving your brand a perfect identity, you need to choose the right font in its business card. The font you choose should be neutral and legible for a professional business. You can use more than font sizes on the card to create a hierarchy in the text.
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Think Out-of-the-Box
Though we are living in a digital age, printed business cards still play an active role for businesses across the world. It is because that a physical card happens to be more successful in attracting people than a digital one.
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Make It Memorable
It is one of the top priorities of every business across the world to make its business card memorable. The more people remember a business, the more they will get its products or services. To make your card memorable, you can get a unique and attractive design and can also place a famous quotation on the card that can make your card memorable to your audience.
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Be Creative in the Whole Process
Creativity is something that works best in any sort of work. In business card designs as well, you can use your creative skills to come up with a perfect design. In this regard, you can firstly get 3 to 4 different designs and can ask people in your surrounding about the designs. By getting polls, you can surely come up with a design that can bring success for you.
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Keep It Simple
Simplicity is the key in the business card by over-designing the things, you can get negative results from it. The design you choose should be simple, clean, and uncluttered. Also, you should avoid using different tricks or gimmicks in the design because they can create confusion for people and you may lose your valued clients.
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Use the Card As Your Marketing Tool
Use should use your business card as your marketing tool so that it can play a role in improving your sales and revenue. Through a professional and eye-catching business card, you can leave a great first impression to the recipient and can attract them towards your business. You can also use an unconventional material, die-cuts, and other things to give it a different look.
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Add Photos in the Card
You can also add photos in the card to give it a more professional look. You can add your own photo beside your name so that people can easily recognize you. You can also add a photo of your office building and even a map’s photo at the back of the card guiding people to reach your doorstep.
Also read: http://www.newspeakblog.com/content-marketing-important-make-business-grow/
